Info collage around internet: c UN STUDIO-Galleria fashion store Seoul, South Korea

c UN STUDIO - PROJECTS

http://140.113.133.1/forums/viewtopic.php?t=336

Galleria fashion store Seoul, South Korea
Client:
HANWHA Co.Ltd
Design team:
Ben van Berkel and Caroline Bos with Astrid Piber, Ger Gijzen, Cristina Bolis, Markus Hudert, Colette Parras, Arjan van der Bliek, Christian Veddeler, Albert Gnodde, Richard Crofts, Barry Munster, Mafalda Bothelo, Elke Uitz, Harm Wassink
lighting design:
ARUP Lighting
Rogier van der Heide

We've seen screens of LEDs on facades before, but nowhere in the world we've seen the media wrapping around the volume, forming a skin to the building, fluid and dynamic. At the Galleria Fashion Mall in Seoul, it does. What is a sophisticated frosted glass facade having a mother-of-pearl effect during the day, transforms into a vibrant and scenic experience at night. 5,000 glass disks each having their own individual RGB luminaire, together make up an ocean of colours and movements.

The effect of the Galleria lighting design goes much beyond a fancy colour projection. People stop in the street, take pictures, interact with the facade, video it, all of them are amazed. Nothing reminds them of the dull, blind, concrete facade that Galleria was until recently. The design's subtle colour changes and abstract images perfectly fit the contemporary image of the building. The Galleria Fashion Mall is back in town.

Facade mock up